It won’t be wrong to say that the world of SEO has changed to a great extent. We at times see more than one updates back to back from major search engines like Google. We just had one in the last quarter of 2016, i.e. Penguin updates that rewarded high-end websites in terms of quality an important part of its key algorithm. Amplification was also observed in the featured snippets of SERPs (search engine results pages).